Social Media Marketing is still HOT and it's not going away anytime soon. Marketing has been changing dramatically over the past several years. With the advent of DVRs and satellite radio, consumers are choosing to skip through commercials instead of being forced to watch them. However, Hulu, YouTube and other social media sites are now selling space to advertisers where consumers are, once again, being forced to watch 10 - 30 second commercials before being allowed to watch the content of their choice.

Social media marketing is about building relationships. People get to know you, like you, and trust you by observing you online. This has happened to me many times. I've met people in person after 'knowing' each other online for months or even a few years. When we finally met in person, we both felt like we have been friends for ages. I have often said that people do business with people versus a brand, although we may evangelize certain brands (i.e. Nike®, Tom's of Maine® toothpaste, REI®, etc.), we also do the same thing with people we believe in.

Since Social Media Marketing has a lot of moving parts and most people have a difficult time putting all the pieces together, much less how the pieces interrelate and how it can help them grow their business, I help clients take the mystery out of the equation.

Clients interested in social media marketing can choose from the following services, whether they want a customized plan and in-house training for their team, one-on-one consulting, ongoing monthly management, or a combination. We are also flexible enough to support a variety of budgets and grow with your business.

Develop a Social Media Marketing Strategy & Action Plan     Conduct Social Marketing Assessment Identify Social Marketing Purpose Mind-Map (brainstorm activities) Establish Measurable Goals Select Social Media Activities Build Action Plan Evaluation and Tracking (ROI Tools)

Social Marketing Setup and/or Optimization It might seem simple to setup social media sites or even optimize your existing ones. However, there is a right way. It is our responsibility to help you be seen, be heard and be rememembered by your clients. In order to do this, we strive to stay on the cutting edge and not only implement industry standards, but also use elements that set your business apart from your competition. With so hundreds of social media sites on the internet, it can be daunting to think about. We will help you discover which sites are best for your business. The sites in which your clients participate are the ones we'll suggest. Being strategic is more important than being on ALL of the most popular sites.   Research Industry-Specific Sites Inventory Social Sites Setup and/or Optimize Social Sites Implement Social Marketing Strategy & Action Plan Evaluate, Monitor and Track Ongoing Statistics

Online Reputation Management   If you're not sure what Online Reputation Management (ORM) is all about, this article will help you understand how important it is to be aware of what is being said online about your brand and image. Online Reputation Management (ORM) is basically a three-part process once the initial setup is complete. It is essential to mitigate online criticism or negative feedback in order to maintain your brand's integrity. There are ways that WILL hurt your brand if done incorrectly.   Setup Monitor and Evaluate Act

Social Marketing Management We use TeamworkPm to manage client projects. It helps us keep track of one time projects as well as ongoing monthly managed projects. Our monthly managed client accounts can expect us to perform content research for scheduled posts and organic posts. We also monitoring our client's overall message to ensure their brand/image is consistently positive. We also evaluate performance and statistics for overall social media health.   Ongoing Monthly Management Train (if requested) Monitor Evaluate

Examples of social networking, bookmarking and other social applications:

Social Networking

Social Bookmarking

Social Applications