Marketing

• Analysis
• Assessment
• Strategic planning consultations

Marketing and promotion

• Articles
• Branding
• Calendar notices
• Direct mail services
• Event notices and promotions
• Press releases and public service announcements
• Promotional items
• Social media marketing/social networking
• Teleseminar and other event announcements

Marketing Funnel

Ever wonder what a marketing funnel is or looks like? A marketing funnel is simple. The premise is that you have a large target audience who happens to be looking for information you offer. Once they land on your website, a portion of those people will sign up to receive the information you provide for FREE. This is usually in the form of an ezine where you ask for someone to give you their name and email address in a sign up box. You can also offer a free gift to entice them further such as an audio, tips, a report, ecourse, ebook, or other item.

Now that you have ‘hooked’ the person, you want them to become your fan (kind of like a fan club). You offer more products and services, but for a low-cost fee (usually under $100). Once they buy from you, chances are they’ll buy again and again. So, you build higher cost products and services to satisfy their growing needs. See the visual illustration and further details below.

Progressing through each level: In order to progress through each level, lead generation is a must! You can’t simply start at the bottom of the funnel if no one knows who you are. List building with a contact capture form on your website is the first step in getting people in your funnel. Once you get them started, simply create more products and services that your fans want. They'll tell you and if they don't, all you have to do is ask. Once you know what they want, it's up to you to deliver it.